Ride-Hailing

About the company

Kolumbus is the largest mobility company in Stavanger. Kolumbus is in an exciting phase. They are  expanding their offer to include city bicycle, selfdriving

bus, train, walk, car sharing and door-todoor  transport, and we take part in many exciting  projects.  The overall goal is to contribute to the Zero  Growth Target.

Background

Reducing the number of cars on the  road (during rush hours) will both  contribute to reduce congestions  and CO2. Today, the average car ride

has around 1.2 people. Can we  increase this number?

Challange

How can we get car drivers to leave  their cars at home (or even sell  them), and ride-hail with another car  driver?